Consulting Website
Created for M&A. December 2024.
This project began by expanding the client's logo into a simple visual brand, and subsequently redesigning their website.
This project was done for a Jersey City-based consulting firm looking to improve their website from a bare-minimum landing page into a small information hub to field business inquiries and post short articles demonstrating their expertise. After an audit of their existing website, we concluded that we also needed to develop updated visual branding before addressing the website.
The client's existing branding consisted of Times New Roman text on white backgrounds, along with a well-designed logo always shown in black. Seeking a memorable set of visuals, I opted to make small alternations to the existing logo and introduce more distinct fonts and colors. The quantity of brand design components was limited to preserve the client's ability to implement this brand without ongoing support from a designer.
Concurrent with the conclusion of the branding work, I built out wireframes to block the copy, photography and interactions on the client's website. After multiple rounds of wireframe refining, I proceeded to building out the final website with the final branding.