The Brief
This project was done for a New Jersey consulting firm looking to improve their website from a bare-minimum landing page into a small information hub to field business inquiries and post short articles demonstrating their expertise. After an audit of their website, we concluded that we needed to develop updated visual branding before creating a new website.
Screenshots from my initial audit of the pre-existing website.
Phase 1
Rebranding
The client's existing branding consisted of Times New Roman text on white backgrounds, along with a well-designed logo always shown in black. Seeking a memorable set of visuals, we opted to make small alternations to the existing logo and introduce more unique fonts and colors. A limited collection of elements was used to preserve the client's ability to implement this brand without ongoing support from a designer.
A page of the limited branding guidelines that were developed.
Phase 2
The Website
While the branding work began to wrap up, we started building out wireframes to block out the copy, photography and interactions needed on the client's site. After multiple rounds of wireframe refining, we proceeded to building out the final website with our updated branding.
One of the wireframes created for the new website. The final version of this page can be found at www.maconsultantsadvisors.com/business-services
The Final Result
The new website was built using Wix, as requested by the client. In addition to applying the new visual branding across the site, we added small effects and interactions with the nautical icons on various pages. To view and explore the final website, visit www.maconsultantsadvisors.com.
The final version of the landing page.
