The Brief
This project began with a set of strict parameters. In designing a logo for a 5K-run fundraising event, we had to use the client's existing brand colors as well as their illustration of Pikes Peak.
The required components for the project.
Process & Results
Because this design would ultimately be used across a variety of merchandise and assets to promote and facilitate the special event, we opted for a versatile circle shape for the logo.
The final design uses the mountain graphic, bleeding off the edge of the content area, as a divider between two arcs of text. To communicate the idea of running up the mountainous terrain, the "5K" was placed behind the ascending slope.
