About the Design
With this project, it was important to use a design that was simple and drew attention to our case rather than itself. We also desired a brand that reflected Manhattan's Financial District, where the institution at the center of our project was located. I decided to use lots of imagery of the Financial District along with the faces of our project's contributors, converting all the images to grayscale and adding a sepia tint.
For the rest of the branding, we used a simple black and white color scheme and classic serif fonts along with accents in a unique, handwritten font.
The Final Project
Our project grew view quickly, amassing tens of thousands of views and expanding to a large collection of submissions. We also attracted the attention of several New York media outlets, including The New York Times, which interviewed me for an article about the College. The project, still available online, can be viewed at tkclettersproject.com.
