
Packaging
Project
myfruitsale.com
Client
January 2024
Date
The client pioneered the “mixed fruit box” in the product fundraising industry in the 1980s. These products, and their packaging, have since become a key component of the client's brand. Their original designs, known only by numbered SKU codes: #1, #2, #3, #4 and #5, remained unchanged until a second-generation design overhaul around 2010. This design persisted until the client's rebranding created an opportunity for a third iteration that could embrace a new era. These boxes are printed on spot-color plates, which made it critical to arrange information in a way that required only a single unique printing plate per SKU. Ultimately, the client designed to implement variations of the design system I created across the entire product line, nearly 40 SKUs in total. The first designs from this collection went into use in the fall of 2023, and the final SKUs will be updated in 2026.