Consulting Website.
M&A.
Dec 1, 2024
This project began by expanding the client's logo into a simple visual brand, and subsequently redesigning their website.
This project was done for a Jersey City-based consulting firm looking to improve their website from a bare-minimum landing page into a small information hub to field business inquiries and post short articles demonstrating their expertise. After an audit of their existing website (shown below), we concluded that we also needed to develop updated visual branding before addressing the website.
The client's existing branding consisted of Times New Roman text on white backgrounds, along with a well-designed logo always shown in black. Seeking a memorable set of visuals, I opted to make small alternations to the existing logo and introduce more unique fonts and colors. A limited collection of elements was used to preserve the client's ability to implement this brand without ongoing support from a designer.
While the branding work began to wrap up, I started building out wireframes to block out the copy, photography and interactions needed on the client's site. After multiple rounds of wireframe refining (final wireframe shown below), I proceeded to building out the final website with our updated branding.
The new website was built using Wix, as required by the client. In addition to applying the new visual branding across the site, we added small effects and interactions with the nautical icons on various pages. To view and explore the final website, visit www.maconsultantsadvisors.com.
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