Logo Variations.
Albumii.
Feb 1, 2025
To celebrate their 10th Anniversary, I worked with Albumii to create multiple, subtle variations of their logo to celebrate this milestone.
For this project, the client needed a few new variations of their primary logo to mark their 10th anniversary as a company. It was important that these new variations not alter the existing logo in any meaningful way and continue to use the existing design language associated with their brand.
I began by examining their existing brand (sample shown above), noting their existing placement of a tagline beneath the logo, the unique word mark font, and their color scheme.
I opted to create two variations of the celebratory logo. First, I kept the original logo intact, replacing their marketing slogan with a tagline recognizing the anniversary. This allowed for a version that didn't require rethinking sizing or placement when implementing on existing assets.
For the second variation, I created a sleeker look by adding a "10" to the end of the logo. This version required building custom characters that better matched the logo as opposed to the old-style numerals included in the word mark typeface. The result is a clean variation that acknowledges the anniversary in a more subtle manner.
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