Tradeshow Banners.
myfruitsale.com.
May 1, 2023
This project was an update to a set of banners the client had created several years prior. The update focused on refining the information present and implementing an updated visual style.
For several years, the client had been using a set of banners at various tradeshows that were no longer in compliance with their defined visual branding (pictured below). Because tradeshows are a primary source of interactions with customers, it was important to update them to reflect the client's active brand.
Because these banners accompany other marketing assets at a tradeshow, they did not need to serve any purpose beyond a marker of the client's brand. After further discussion with the client, we decided to also include a single line of marketing copy to highlight the big-picture value of their offering.
The final design adopted a large block of the client's brand colors along with imagery of the client's products, aligning with their visual branding guidelines. We created two variations of the top color block, each with two sub-variations that included a unique product image below. This left the client with a total of four unique banners to be used alone, in pairs, or as a complete set.
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