Simplicity is the Ultimate Sophistication.
Our world offers limitless choice and spectacle to the point of our own paralysis. Our opportunity for resonance is not to embrace complicity in the commotion.
Design is more than creative expression. It is an act of solving for the intersection of order and beauty by curating an experience refined to its essential tenets.
The best designs are those willing to delight in restraint and intentionality.
Branding.
Projects.
Packaging.
Hi, I'm Eli Johnson.
A New York-based designer crafting intuitive, elegant designs across apps and brand systems with a commitment to simplicity and precision.
I'm a (mostly) self-taught designer, originally from Minnesota. I grew up in a medium-sized family business where I started my design career part-time as our in-house designer.
I moved to New York City to pursue my education, and graduated from Fordham University with a degree in economics that compliments my creative skill with pragmatic business knowledge.
When I'm not designing, I'm seeking inspiration by exploring the orchestras, theaters, art and architecture that New York has to offer.
Partners.
Playground.
Services.
A diverse set of professional projects and experience enables my ability to work efficiently and design effectively across these core disciplines.
UI/UX Design
Brand Systems
Web Design
App Design
Graphic Design
My skill set includes deep, expert knowledge of these design platforms and toolkits.