Simplicity is the Ultimate Sophistication.
Our world offers limitless choice and spectacle to the point of our own paralysis. Our opportunity for resonance is not to embrace complicity in the commotion.
Design is more than creative expression. It is an act of solving for the intersection of order and beauty by curating an experience refined to its essential tenets.
The best designs are those willing to delight in restraint and intentionality.
Hi, I'm Eli Johnson.
I'm a (mostly) self-taught designer, originally from Minnesota. I started my design career in the family business as a part-time, in-house designer. I moved to New York City to pursue my education, and graduated from Fordham University with a degree in economics to compliment my creative skills with pragmatic business knowledge. When I'm not designing, I'm seeking inspiration from the orchestras, theaters, art and architecture that New York has to offer.
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